At what point does exclusivity within a brand become dangerous to its employees and target market? The case study linked below dives deep into the rise + fall of a popular early 2000s brand: Abercrombie + Fitch due to its controversial opinions of Diversity in the workplace. What once was a brand at the peak of its market, quickly fell - leaving consumers angry at the societal pressures the brand had put in place. Read all about what caused this Americana brand to crumble beneath itself.