Ma Cherie
Ma Chérie is a concept lingerie brand founded in 2023 by Ryan Carson, Alexandra Gabitan, Abigail Rios, and Claudia Stewart. We are a woman-owned intimate apparel company, passionate about empowering women and encouraging confidence, without sacrificing femininity and sensuality. Our biggest strengths are producing innovative designs and silhouettes, creating a relaxing yet elevated experience in our store, and designing our intimate apparel with comfortable yet chic and feminine fabrics for the ultimate wearable experience. Inspired by the liberating and celebratory costuming seen on Moulin Rouge dancers in Paris, France, Ma Chérie aims to make women of all shapes and sizes feel confident, sensual, and feminine in their lingerie.
The Ask
For the final project in my entrepreneurship course, we were tasked with creating a retail store that had to be fitted within the Shift Retail Lab located on West Broad Street, Richmond, Va. Our group decided to focus our research on the Intimate Apparel industry, which currently lacks body-positive yet fashionable options for women seeking a more elevated lingerie shopping experience. This is why we created Ma Cherie!
Our concept brand is themed around the iconic Moulin Rouge located in Paris, France with additional Parisian accents.
We were tasked with outlining a full business plan which included our projected 1st year financials, marketing strategies, assortment plans and more! The final project consisted of both our business plan outline and a shark tank style presentation.
