Bath & Body Works Rebranding
A Group Project by: Abbie Rios, Anjali Arapirala, Milan Brewster & Vicky Glass
The Ask
Choose a brand that could use a “facelift” within its marketing & branding elements. Rebrand the chosen brand into a trending & modern version of itself, appealing to a new segment of shoppers.
Bath & Body Works
Current Branding
The Process
The Bath & Body Works brand has been around since 1990, and since then it has only done minor changes to its branding. Keeping the original aesthetic of the brand, Bath & Body Works has become a cultural phenomenon to people of all ages & genders. Their wide range of scents draws its customers in with funky packaging & unique names.
The brand has done well over the years at becoming a widely known American household name, but to keep up with the changing times & expanding demographics, it was time that they did an overhaul to their branding aesthetc.
This project shows the brand in a new light! One that helps follow the currently trending “clean girl aesthetic” made widely popular on social media platforms like TikTok.
Bath & Body Works Rebrand
The “Clean girl aesthetic” rebranding formula sure to win the hearts of Gen z’s purchasing power
